Both Sides Benefit . Lovely. Connecting with fans is imperative in today’s music industry. Amanda quickly decided to run with it. The collection has cases involving nearly one hundred distinct countries, with particularly large collections regarding North America, Asia, United Kingdom, European Union nations, and South Africa. 1) Arcade Fire – Interactive Music Video Using Google Street View. We've included it on Smart Insights for readers of Dave Chaffey's books before the next edition is publishes - it replaces an earlier case study . Plus, a lot more people visited the download page and provided their email address because they were approached in a memorable way. The following case study contains parts of my discussion with Yossi, which are then translated into elements for the Business Model Canvas. One of the ways Matthew caters to his super fans is through a subscription based website. Freese didn't use Kickstarter to sell those packages. Ivey is the second largest producer of management case studies in the world. 2 hours later… $11,000. On the one hand it is useful, but on the other hand coping with this complex assignment is a problem linked to permanent time shortage and study loads placed on students. Check out Topspin to see how you can use it creatively to fund your next project. Maybe I'll try something crazy :), A band called Dallas used Foursquare to promote their videoclip and project on Akamusic, a Belgian fanfunding platform. Read the Hong Kong Airlines case study to learn how they used social media data from competitors, and sentiment analysis to inform their strategic decisions. It explains exactly how this customer uses WOMO’s platform and they are smart to include a tiny bit of negative feedback to make it even more convincing. Each of these case study examples does an excellent job of outlining the challenges, solutions, and results provided. Hi Suzanne, you are correct. The one size fits all product days are gone. There are two approaches adopted to write case studies. I've send a message to MTT to make the correction. It is basically a short snapshot that shed the image of your entire case precisely, which consists of a page, most of the time.It doesn’t include too much detail about your case but focuses on key elements or main highlights of your case study. If you are selling the same thing as everyone else, it's going to loose it's impact. Arcade Fire utilized HTML5 to create an interactive music video for “We Used to Wait.” Users are prompted to enter the address of their childhood home at the start of the video. This gave the band an opportunity to spark conversation and develop relationships with fans. Utilizing social media and having a strong online presence makes connecting with fans much more achievable. Berklee College of Music was founded on the revolutionary principle that the best way to prepare students for careers in music is through the study and practice of contemporary music. Get your 30 day trial today. We have collected dozens of previously unpublished examples in one place. While they cost time and effort to create, they can be a stellar tactic to draw new customers to your business and help you earn new clients. Respective views. The singer performed 24h and everybody who came by could join the clip. it is so legitimate... alot connected with recording designers just dnt discover how to market them selves... then wonder y the career moves no where. Our case solution is based on Case Study Method expertise & our global insights.. Strategy & Execution Case Study | Authors :: Bharat N. Anand, Estelle S. Cantillon I'm not saying don't value add, but I am saying that we should be a little more judicious in what we add and the frequency of which we do it. It’s that connection that can give them a reason to buy and support your music. 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Ivey's active collection includes over 5,900 cases. He offers a wide range of perks are including members-only parties, VIP seating at shows, access to new music as soon as he creates it, new live concert recordings every month, broken apart tracks ready for remixing, behind-the-scene sketches, drafts, and ideas, and many more. This particular case study template is useful in hospitals and clinics. Others started chiming in and began claiming how “we are all losers.” Dialog continued and grew at a rapid pace. While watching the video, scenes from your old neighborhood are pulled in using Google street view. You can either use the [. Learn More . Having something for the casual fan to the super fan is a great way to be able to sell more and put additional money in your pocket. 500 individuals became his record label. This method of teaching is known as the case method.Most business case studies are written by educators, executives or heavily educated business consultants. Highlight Your Past Successes to Attract Future Business. Jill Haverkamp is the co-owner of music marketing company On Pitch in Des Moines, Iowa. Offering different tiers of packages at varying price levels is a good way to combat the problem you mentioned of fans on a budget. Everybody who locked in could participate in the videoclip. At shows they walked around and handed out custom fortune cookies with the URL of the download page and a short message from the band. I work so hard on my music, then feel like I have some planet sized "just ignore me" badge emblazoned on my chest. Case studies are narratives that tell the story of an actual business with a real problem or strategy. 1. Check the clip and Dallas on http://en.akamusic.com/dallas. This case study about the online music subscription service illustrates how different elements of the mix can be varied online. If you are building a portfolio of case studies, use these excellent examples for inspiration and format. View the full list of packages and perks here. In addition, there are over 1,900 case translations. About inspire-music; Case Studies; Tags; Links; subscribe; @inspiremusicorg; You are here: Home; Case Studies; Here you can explore case studies drawn from a wide range of contexts, including school classrooms, early years settings and community locations. I think where the music industry is losing perspective though, is that it's adopted the "value add" model to the point where essentially the initial product itself is being devalued. 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It is utilized by doctors to prepare detailed illness-case studies of their patients. Enter your information below to add a new comment. Download the Hong Kong Airlines marketing case study. A good case study should show results through a data-driven approach rather than just make feel-good claims. Case studies are used by teachers to see how students can apply received knowledge in daily situations. The Evolution Of The Music Industry The Effect Of Technology And Law On Stra... Universal Music Group - SWOT, PEST, Porter Analysis, No public clipboards found for this slide. In these case studies, we'll take a look at employee performance and retention, supply chain management, growth, ad spending, and more. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Learn More Case Study Mailbird “We strongly felt FastSpring was the best partner for our business because of the flexibility of the platform and of all the built-in features like VAT/taxes, subscription management, global payments, upsells/cross-sells, and branded checkouts." Keeping the higher-end packages fresh and creative is an important aspect. Read All Case Studies . Does anyone have thoughts on this? After giving some background, explaining the problem, and detailing the results in one page via text, the second half of this two page case study shows two up-and-to-the-right charts demonstrating how BrightEdge helped their customer achieve SEO success. Not interested in diverting your resources to add value to your service? One way to utilize this method is through Topspin, an online funding platform for artists, musicians, inventors, filmmakers, etc. That’s why we are huge fans of e-commerce case studies here at Sleeknote. Notify me of follow-up comments via email. Below are some good case studies of bands that found success through an online campaign. I know you've covered that in the second part of your answer, sorry to repeat, but I feel it may too tempting to just copy, say, Arcade Fire's interactive video or Amanda Palmer's auction. And Lorene is right, "by releasing more and more deluxe packages" we're moving that product, the music, further and further down the value chain. Below, we illustrate the steps to writing one that will sway them. All while keeping customers happy. Bissett School of Business, Mount Royal University, 4825 Mount Royal Gate SW, Calgary, Alberta, Canada T3E 6K6, Canada. The packages range from $5/month to $15/month, as well as annual options. A faux organization was started called, “The Losers of Friday Night on their Computers.” Amanda created the hashtag #LOFNOTC and thousands joined the conversation. They do it right by updating frequently, providing a wide variety of content, and always remaining authentic. He used Topspin. See our Privacy Policy and User Agreement for details. 6) Gossip Grows on Trees – Building Your Email List with a Fortune Cookie. This case study from the music section describes how London has been selected as the headquarters for the planned Global Repertoire Database to catalogue rights ownership of musical works. This case study (from my last business), is great because it includes a nice mix of direct customer quotes, with background information. Clipping is a handy way to collect important slides you want to go back to later. I'm a very gifted, energetic, extraordinary songwriter/poetrywriter named Owen Dale.I've been writing for several years now and I've gained superior skills in songwriting. On a boring Friday night, Amanda managed to rake in $11,000 in just two hours. Thank you for replying: the crucial point here is for bands to provide items that make sense for them, I agree, and is consistent with their already existing relationship with fans. You have to be willing to push it out there and utilizing online mediums is a key element. So thanks for the Ideas! Get Free Case Studies Solutions related to business, management, marketing and more | Best Case Study Examples and Answers | Learn How to Write a Case Study CORA PETTIPAS; and ; KALINGA JAGODA; CORA PETTIPAS. this is so true...alot of recording artists just dnt know how to market themselves...then wonder y their career goes no where. Bissett School of Business, Mount Royal University, 4825 Mount Royal Gate SW, … You have to be willing to push it out there and utilizing online mediums is a key element. KALINGA JAGODA . The band uses Tumblr, a simple and free blogging platform, to regularly update their fans from the road. The … Music Industry and the Internet is a Harvard Business (HBR) Case Study on Strategy & Execution , Fern Fort University provides HBR case study assignment help for just $11. bapp1.indd 228 3/4/11 6:52:03 AM. Bound to fail, then, bound to fail. This particular template is available in PDF format and it has a comprehensive design and layout. Think of this way, if you don't see it's value, why should anybody else? Learn more about our customers and see in-depth business process automation examples & case studies. Now customize the name of a clipboard to store your clips. Unfortunately, many people aren’t sure how to start when it’s time to write copy for them. My friend just made $3,000 on kickstarter to fund an album. I think if they can provide items that make sense for the band and their personality, then it can enhance the entire music/fan experience. Arcade Fire – Interactive Music Video Using Google Street View, Matthew Ebel – Subscription Site for the Super Fan, The Poison Control Center – Tumblr Tour Blog, Gossip Grows on Trees – Building Your Email List with a Fortune Cookie, Gaining Support, Sponsorships & Endorsements, How to Put On an Unforgettable Performance, Internet Strategies, Resources, & Websites, Squall. Try FastSpring. I do agree that personal connection is key to building a sustainable (and monetizable) fan base: I, as a music fan, tend to favour bands and artists, whether new or established, that respond to fans' tweets, mails and so on.There is just one thing I'm not comfortable with, and it's the example of Josh Freese, and Amanda Palmer on a lower scale: selling your services as car washer (or auctioning your stuff): do you really have to go through this to sell your music? For more than half a century, the college has evolved to reflect the state of the art of music and the music business. Reading the executive summary of your case study must give the reader an idea about the entire case study and its key elements. A website was thrown up that night with the t-shirts available for $25 a piece. And what if fans on a budget eventually start resenting always being excluded from the so-called "superfan" group? 4) Matthew Ebel – Subscription Site for the Super Fan. When you think about it, a case study not only benefits your business, but it’s also free PR for the customer you’re featuring. The Poison Control Center have an awesome tour blog. This case considers how young entrepreneurs structure search funds to find businesses to … You can change your ad preferences anytime. We've gotten ourselves into a "value add" mindset, which obviously is a business model that works quite well. Think about those factors for your next campaign. Hi Lorene, The shift in the music industry is causing artists to become more creative in what they sell and products they offer. Despite what we keep getting told, it's not worthless. The thing I like about what he did was the creative “product” offerings that fit his personality, including: See the full list of packages and items Josh made available, which ranged from $7-$75,000. Thanks for bringing that up. Looks like you’ve clipped this slide to already. The need for a business case is that it collects the proposal, outline, strategy and marketing plan in one document and offers a full look at how the project will benefit the organization. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. You have to be willing to push it out there and utilizing online mediums is a key element. I encourage musicians to review these examples and pay attention to the elements that made them successful. Advertising Age said, “Palmer is more sophisticated than almost anyone on the internet — musician, brand or otherwise — when it comes to gathering her audience around her and keeping the conversation going.”. RESULT: around 18.000 visits on youtube, a big buzz in Belgium and the band Dallas raised more than 50.000 €! Josh Freese decided to try out Topspin to help fund an upcoming album. All of these online music marketing case studies have a common theme of musicians connecting with fans. Many business schools use real case studies as a teaching tool in the classroom. His approach was similar to what Kickstarter artists use, but he didn't go through Kickstarter to do it, which launched shortly after he had set up his sales plan via Topspin. 5) The Poison Control Center – Tumblr Tour Blog. It all started with her tweeting about how she was alone, again, on a Friday night sitting in front of her computer. Many are amazed by my gifts and have fallen in love with my songs.My compositions range from; Reggea, ragga, r&b, soul, garage, gospel and rock.My compositions can help promote many who want a career in the music business and be highly beneficial to those who seek contributions to their business and wish to invest in new talent. Email is one of the best ways to directly reach your fans, but sometimes it can be difficult to grow your subscription list. How about we apply some of this thinking to an Integrated Marketing Service: perhaps for every hopeful tweet to someone at Pitchfork you could offer to sweep their yard; each time you introduce a new band to the world you could sell some of your possessions on ebay; why not have a sponsored bake sale to raise the cash for an ad campaign? How we did it? After each show they share pictures, videos, and posts about their experiences, even down to thanking the sound guy, door person, bartender, and of course the fans. First we created a flashmob (on new years eve) - we released a press communique with the location. Search for more papers by this author and . If you know of a successful online music marketing case study, please share it in the comments. Bonduelle marketing case study – Breaking down data silos to make critical business decisions However, there are times when students are asked to conduct and write their own business case studies. Read on, and you'll find 20 classic case studies you'd do well to know as a business student. On Akamusic you can invest in new talent. Firebird Case Study Word Format Template Free Download Have fun(ding). We also gave everybody who checked in that day a promocode to invest in the Dallas project on Akamusic. business cases be kept to a maximum page count (not including appendi-ces) of 30 pages (for a highly complex and controversial investment), or preferably much less. A few of our favorite marketing case study examples: 1. This is a freely downloadable template. Just remember to do something that fits your band’s personality. In 2020, a number of court cases could change how you do business. BrightEdge has produced a strong and straightforward case study that proves their product’s value with some bold charting. This post originally appeared on the On Pitch blog. It isn’t enough to put your music out there and hope people will gravitate towards it. Lorene's point is one that I've thought about for a while. Music Industry Case Study . Some HTML allowed:
, Have a response on your own site? You may recognize his name from articles about his ties to the 1,000 True Fan theory/model. She took a sharpie and made a t-shirt design.